Main Squeeze with Sweet’tauk Lemonade
You know that feeling you get when you see a couple of little kids selling lemonade with a hand written sign and mismatched cups? Somehow Sweet’tauk has managed to capture the essence of that with its S Etna Street store front (where they pour classic and novelty flavors based on farmer’s market offerings) and even bottle it into a growing and scalable business. While city folks returning to the grind come Monday can satisfy their cravings for Montauk relaxation and simple nostalgic lemonade by purchasing it at Whole Foods and the like (through distribution via Gourmet Guru), we were lucky enough to have it served up by founder Deborah Aiza with the warmest smile in town.
Although lemonade harkens back to a simpler time, Sweet’tauk’s business practices are anything but dated. When the slow economy stifled Deborah’s career in the arts, she turned lemons into what Sweet’tauk is today: a thriving business that partakes in several charitable activities and is a certified B Corp. In (Sweet’tauk’s) layman’s terms: “We seek to create benefit for all of our stakeholders. We make every effort to produce all of our products with ethically and sustainably sourced ingredients, materials and processes. As a certified B Corp, Sweet’tauk participates in a growing international community of companies that are redefining a new conscious approach to business success.”
It makes sense that the company calls Montauk home (and even includes it in its name) as “Sweet’tauk was inspired by the natural beauty and freshness of Montauk and the Hamptons. Because of this we deeply appreciate the impact any business can have on its location and the environment.” This mentality drives their “Quadruple Bottom Line business model” and dedication to the four Ps: People, Planet, Profit and Purpose.
What could be sweeter than that?!
Original Photography by Sasha Landskov.