Jon Wegener Reintroduces Hawaiian Style Alaia

Jon Wegener’s handcrafted alaia (Ah-LIE-ah) boards pay homage to surfings early days — reaching all the way back to the sport’s Polynesian roots. He’s a craftsman, open to new ideas while being reverent of the old ways. Every board he shapes is a reminder that surfing is about more than contests or chasing sponsorships… it’s about pursuing joy.

For more on Wegener Surfboards: http://www.wegenersurf.com
Jon’s journey is brought to you by Coors Banquet: http://www.coors.com