Jon Wegener Reintroduces Hawaiian Style Alaia

Jon Wegener’s handcrafted alaia (Ah-LIE-ah) boards pay homage to surfings early days — reaching all the way back to the sport’s Polynesian roots. He’s a craftsman, open to new ideas while being reverent of the old ways. Every board he shapes is a reminder that surfing is about more than contests or chasing sponsorships… it’s about pursuing joy.

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Jon’s journey is brought to you by Coors Banquet: