The Shop 2017

The main goal behind The Shop this year is bringing the fun and creative nature of shopping back to the consumer – presenting them with fresh new brands to “discover” as well as the corresponding background stories behind each brand / it’s designer.
We want to inspire shoppers to know a little bit more behind the brands they buy & rock – where they come from and who made them. The retail industry has become so driven by e-commerce, off price discounters, & fast fashion – that the art of physically shopping; discovering new brands & their origin has gotten lost in the mix.
We’ve set out to bring them cool new brands and unique pieces; many being one of a kind that once purchased will never be replenished to that exact extent. A lot of the brands are local ones that we are proud to support being based out of Montauk, some are Made in NYC as part of the push to bring manufacturing back home to the city; and ALL have a story to tell that we look forward to sharing with our guests this 2017 season.

A few of our favorite brands we’ll be carrying:


Designed in-house by our Creative team, we are expanding our ever-growing selection of limited-edition, superb quality goods – tees, sweatshirts, jewelry, hats, patches – limited runs, super-limited availability.

With exclusive collaborations between The Beach House designer, together with brands like Live In Color, RVCA, Skrapper, Silverella NYC, and more.


Iconic surf punk brand by David Gulick. For all you punk ass beaches.


70’s inspired costume jewelry designed by founder, Stephanie, & hand-crafted in NYC out of reclaimed metals as part of an initiative to recycle excess waste from factories in today’s fashion industry.

FIN Montauk:

Gold-dipped fossilized shark teeth – designed & founded by local shark diver, Bella. Portion of sales go to a shark conservation organization.


Founded & designed by Bronx native, Ava; looks inspired by NYC’s 90’s music scene and made in NYC as part of the push to bring manufacturing in the fashion industry back from overseas.


Founded & designed by Native New Yorker, Laura, as part of her mission to design fun swimwear that can keep up w/ the active chick – whether it be surfing or popping into a yoga class post sunbathing. Ethically & locally manufactured out of New York.


Unique silk pieces ranging from kimonos to jumpsuits; designed & hand-dyed by sisters, Hayley & Shelby, out of Burlington, VT with their “inspired by women” & made for women mantra.


All organic, anti-aging skincare line founded by East Hampton local surfer & former acupuncturist, Rebecca. Her collections started solely as a night cream and due to increased popularity expanded to a full line of products made in small batches out of the freshest ingredients concocted by the founder herself. We will be carrying her tinted sunscreen as well as “Emergency First Aid Kit” for those summer moments of despair when sipping sugary cocktails poolside and hours in the sun take a toll on one’s complexion. We plan to have her regularly offer free facials out on the daybeds by The Shop for our guests so they can test out the product before purchase.


New York based apparel & accessory line founded by Korina and specializing in woolen printed pieces w/ designs stemming from her indigenous Northwest Coast Native American heritage. All her items are manufactured locally out of either Greenpoint, Brooklyn or NYC’s garment district with a strict minimal waste policy and passion for turning their scraps into re-furbished fashions. We will only be carrying her handbags in The Shop due to their wool fabrication..but we wish could carry more!


Ultra luxe and high performance activewear new to the fitness meets fashion scene and based out of Los Angeles. Creative Director, Michael Ball, uses today’s top technology in performance fabrications while designing silhouettes made to flatter & accentuate the female form. TBA on further collaborations with this brand that will most likely include fitness activations for our guests.